Talcum Powder’s Sad Ending- Ovarian Cancer Lawsuits

Talcum Powder, Baby Powder products have a long history with cute vintage Talcum Powder metal tins. Now, Baby Powder Lawyers are filing ovarian cancer lawsuits for adult women who claim using this product on private areas have given them ovarian cancer. One of the most familiar and trusted products in the world has been linked to a fatal disease. It seem they knew all along but never let on. “The Baby Company” is now the very same company faced with lawsuits that claim their baby Powder caused ovarian cancer.

The History  of Talcum Powder  Baby Products

The earliest Baby Powder was in a metal tin with an orange and white label, which stated it was “For Toilet and Nursery.”  JOHNSON’S® Baby Powder was a success, and the Company began expanding its line of baby products to include creams, soaps, and more.  Over time, JOHNSON’S® Baby Powder, with its instantly recognizable scent, became one of the most familiar and trusted products in the world.   This product, a result of consumer interaction with the Company — and the other baby products that followed –became a part of the baby care routines of new parents, who wrote in to Johnson & Johnson, happy to share their stories and happy occasions. Parents delighted in sending photographs of their babies holding the Baby Powder tins to the Company, which reciprocated by published the photos in its early newsletters.

With the rapid growth of advertising in the Nineteen-teens after World War I, Johnson & Johnson advertised Baby Powder with the largest ad campaign in its history, with the result that the powder – and the Company’s other baby products – really took off and became trusted components of the way families across the world cared for their children.  The products, by their very use, promoted close interaction between parents and their babies, and became associated in people’s minds with the parent-infant bond.

These products to care for babies were paralleled from the earliest days of the Company with maternity and obstetric kits that addressed the health of mothers and infants, as illustrated by Dr. Simpson’s Maternity Packet from the late 1800s.

These packets included obstetric sheets, cotton, umbilical tape, antiseptic soap, and more.  One early kit, the JOHNSON’S® First Dressing Packet for Infants, included nitrate of silver, used to prevent infections in babies that could lead to blindness.  At a time when most births occurred at home, these kits were designed to help make births safer for mothers and babies.   The obstetric kits came with detailed instructions that mostly were centered on preventing infection in the baby and mother in the days after birth.  Here’s an early example, a booklet from the Company titled “Hygiene in Maternity.”

The Company started from its earliest days with products to ensure the health and safety of babies and mothers at birth.  But it was the addition of products to help parents care for their babies and young children that earned Johnson & Johnson the reputation as “The Baby Company.”

Marketing From Babies To Adult Women

But, Johnson and Johnson decided this was not enough and they began marketing this product to adult women as a way to keep dry around the private areas. They were putting it on sanitary napkins and using it as a daily personal hygiene routine. J & J marketed this  ” keep dry ” concept to afroamerican  and hispanic women as a second round mass advertising campaign.  Thousands of women were using this product and they had no idea that there was a link between talcum powder and baby powder products and ovarian cancer.

Now Ovarian Cancer Lawsuits Are Being Filed

This household name has taken a turn for the worst and lawsuits are being filed. One of the Talcum Powder lawyers is demanding J & J remove these products from the shelves. We can only watch and wait as lawsuits mount up.